Who We Are

We are changing our name from HomePro to HOMR. 

This decision was not made lightly. It has been thoroughly analyzed by myself, our product team, our sales team, and our brand marketing team. Frankly, it is an immensely difficult decision.

How do you select a name for a company that will change the way the world completes services? What an impossible task.

Here is everything you need to know about the "why", "how", and "who" we intend to be.

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Why we are moving on from HomePro:

-HomePro is not trademarkable which affects our ability to grow - we are building a global brand with a local heart

-HomePro is not unique - there are 1,000's of HomePros all operating in the fragmented contracting space

-HomePro does not tell our story - it does not say enough about who we are and why we do it

-HomePro does not hint at a better future - this name does not invite anyone to consider something new

How we came up with HOMR... I wish it was more clever than the actual story. 

It was not an intentional misspelling of home. It was not in relation to home at all. It's not even designed to be "techy".

It is related to sports.

A "homer" is a super-fan of their hometown sports team. A sports radio show I love constantly berates one of their recurring guests, a local newspaper columnist. It does not matter if the team has a losing record or if they have made some questionable hire, this journalist constantly backs the "home team" and believes they will go on to win the championship. He is unyielding in his faith and service to the team.

As a result, they routinely call him a "homer". An absolute acolyte. A total fanatic. There is nothing on this planet that will limit nor destabilize the support of a homer.

Is this not who we are? We are the #1 fan of our member's home.

There is nothing we won't do to serve them well. It does not matter - we'll acquire additional quotes, take calls in the wee hours of the morning, offer 24/7 communication, deliver on-site support, or just make a job that did not go perfectly, perfect.

The only person who loves their home more than us is them. That is why they are members. They are a part of a movement - one service at a time.

And this relentless service mentality, this manic quality obsession, applies equally to the service providers we choose to partner with to deliver a better future. We will help them build greater businesses for themselves and the next generation. We believe in them as much as we believe in our own team.

They are not vendors, they are not users, and they are not customers - they are partners.

HOMR is not who we are now, but who we intend to be through small, focused steps.

-The word does not exist and is unique - the problem we intend to solve has never had a solution

-The word is easy - our solution is about being as simple as texting your dad for help

-The word tells our story - we started this by trying to fix home ownership, but somewhere along the way we changed and now intend to be so much more

-The word is who we are - we remain our members and partners biggest fans, no matter how big the problem becomes

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So, we are HOMR. Enjoy your life - we'll take care of the rest.
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It remains our privilege to serve you,
The HOMR Team

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